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Since 2003 these very exclusive properties are marketed as Best Western Premier ® Hotels.
And it is more than a simple name - it is an award hard to be earned as in addition to the already high global Best Western quality standards 27 special criteria regarding service and amenities have to be met.
Premium experiences - unforgettable
Travelling is all about experiences - and the best ones we do remember for all our lives. Best Western Premier ® hotels offer their guests an opportunity to experience such touching moments in seven realms: cultivated refinement, authentic history, refined cuisine, vibrant city culture, breathtaking surroundings, deep relaxation and pleasant surprises.
That (special) certain "je ne sais quoi"
According to its unique ambiance the respective Best Western Premier® Hotel consequently might offer an exceptional culinary highlight, a special designed wellness area, a traditional story or perhaps another special certain "je ne sais quoi": It's the seamless and coherent approach to amenities and services that let just this house stand out from all other hotels - including the Best Western Premier ® Hotels.
State-of-the-art luxury
Additional requirements relate to outstanding architectural style, exquisite décor, perfect ambiance and superior material quality, although no strict style and design guidelines are defined. Severe quality examinations and regular inspections by teams of designers and architects retain the character of the individual private hotel and ensure consistent style, state-of-the-art equipment and excellent performance.
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